The days of blanket mailings or emails are long past.
The education sector is a diverse and complex marketplace, and no single marketing message could ever work for even a majority of schools. Practical segmentation is about grouping your prospects together into a series of smaller, definable niches. For example, if your product helps failing schools to perform better, there’s no point in you targeting schools who’ve been rated as outstanding by Ofsted.
We have invested ten years and more than a million pounds enriching our education data with an unrivalled set of demographic profiles, to help people like you marketing to schools, colleges and universities, to segment your audience more effectively.
So now you can send highly targeted marketing messages according to:
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School size
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7 years of school performance data
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School ethnicity make up
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Latest Ofsted inspection grades
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Attendance data
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Free school meal places
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Funding status
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Geographical data (urban/suburban, city, Local Authority, rural)
To find out more about how we can help you segment your marketplace effectively, or to request a free consultation, call 01634 729 888 and ask for a member of our account management team. Alternatively, you can use our contact form.