We may be education specialists, but that doesn’t stop us monitoring closely what is working online in other sectors.
There has been a marked trend over the last twelve months towards websites that act as lead generators, offering something of value (a free resource, a worksheet, a chapter, a piece of software) in return for a name and email address.
Our email marketing software makes lead generation easy. Use the double opt-in facility to verify and confirm the user’s details, and then build your relationship with these warm leads via a series of autoresponders or other emails. Once the relationship is established, you can email offers, or drive the user back to your main website. It’s a proven way to grow your email marketing list rapidly and effectively.
If you’d like some help identifying what you could offer as a lead generator, or to implement this facility into your email marketing strategy or to simply find out more about our education marketing services, call us on 01634 729 888 and ask for a member of our account management team. Alternatively, you can use our contact form.